Last Updated: April 22, 2025

1. Introduction / Scope of Policy

Welcome to UME Label! We are committed to protecting your privacy and handling your personal information transparently and securely. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (https://umelabel.co/), including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the “Site”), or interact with our services, including our SMS marketing program.

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site or use our services.

2. Information We Collect

We may collect personal information about you in a variety of ways. The information we may collect on the Site includes:

• Personal Data: Personally identifiable information, such as your name, shipping address, email address, and telephone number, and demographic information, such as your age, gender, hometown, and interests, that you voluntarily give to us when you register with the Site, place an order, or when you choose to participate in various activities related to the Site, such as online chat and message boards.
• Derivative Data: Information our servers automatically collect when you access the Site, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the Site.
• Financial Data: Financial information, such as data related to your payment method (e.g., valid credit card number, card brand, expiration date) that we may collect when you purchase, order, return, or exchange products or services from the Site. We store only very limited, if any, financial information that we collect. Otherwise, all financial information is stored by our payment processor(s) (e.g., Shopify Payments, PayPal), and you are encouraged to review their privacy policy and contact them directly for responses to your questions.
• Order Information: Information related to your purchases, such as the products you buy, shipping details, and transaction history.
• Mobile Device Data: Device information, such as your mobile device ID, model, and manufacturer, if you access the Site from a mobile device.
• Data From Contests, Giveaways, and Surveys: Personal and other information you may provide when entering contests or giveaways and/or responding to surveys.
• SMS Marketing & Communications Data: If you consent to join our SMS marketing list, we collect your phone number and maintain records of your consent and communication preferences (including opt-out requests).

3. How We Use Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:

• Create and manage your account.
• Process your orders and payments, and deliver the products and services you purchase.
• Email you regarding your account or order.
• Fulfill and manage purchases, orders, payments, and other transactions related to the Site.
• Send you marketing communications, including newsletters, promotions, and updates about our products and services, where you have opted-in to receive such communications.
• Administer promotions, surveys, and contests.
• Provide customer support and respond to your inquiries.
• Monitor and analyze usage and trends to improve your experience with the Site and our offerings.
• Prevent fraudulent transactions, monitor against theft, and protect against criminal activity.
• Comply with legal and regulatory requirements.
• Send you SMS marketing messages and cart reminders if you have provided explicit consent (see Section 6).

4. Cookies and Tracking Technologies

Our website utilizes cookies and similar tracking technologies (like web beacons and pixels) to enhance your shopping experience, analyze site traffic, and personalize content.

• What are Cookies: Cookies are small text files stored on your device (computer, tablet, mobile phone) when you visit certain web pages.
• How We Use Cookies: We use cookies to:
  • Remember your preferences and login information.
  • Keep track of items you place in your shopping cart.
  • Understand how you use our Site to improve its functionality.
  • Display personalized product recommendations.
  • Measure the effectiveness of our marketing campaigns.
• Cookies and Tracking Technologies for Cart Management: Our website utilizes cookies and similar tracking technologies to enhance your shopping experience. These technologies help us keep track of items you place in your shopping cart. This includes using information collected through cookies to identify when you have abandoned your cart. This cart abandonment information is then used, subject to your SMS marketing consent, to determine when to send cart reminder messages via SMS.
• Your Choices: Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Site. You can manage your cookie preferences through the cookie banner presented when you first visit our site or through your browser settings.

5. Sharing Your Information

We do not sell your personal information. We may share your personal information with third-party service providers who perform services for us or on our behalf, including payment processing, order fulfillment, shipping, data analysis, email delivery, hosting services, customer service, and marketing communications (including SMS delivery). These service providers are authorized to use your personal information only as necessary to provide these services to us and are typically bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.

We may also disclose your information if required by law, such as to comply with a subpoena or similar legal process, or when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction.

Notwithstanding the above, text messaging originator opt-in data and consent will not be shared with or sold to any third parties for their own marketing purposes.

6. SMS Marketing Program Terms

If you elect to receive marketing text messages from us, either via our website sign-up form or by texting a keyword to our short code, you provide your consent to receive recurring automated marketing messages, including promotion codes and cart reminders, from UME Label at the mobile number provided.

• Consent: Consent to receive marketing text messages is not required as a condition of purchasing any goods or services.
• Frequency: Message frequency varies.
• Cost: Message and data rates may apply. Check with your mobile carrier for details.
• Opt-Out: You can opt-out of receiving further marketing text messages at any time by replying STOP to any message you receive from us. You may receive one final confirmation message signifying your opt-out. For help, reply HELP.
• Data Use: As described in Section 4, we use tracking technologies (like cookies) to identify abandoned carts to trigger cart reminder messages via SMS, if you have opted into our SMS program.

7. Your Choices and Rights

• Account Information: You may at any time review or change the information in your account or terminate your account by logging into your account settings and updating your account, or by contacting us using the contact information provided below.
• Marketing Communications: You can opt-out of receiving marketing emails from us by clicking the "unsubscribe" link at the bottom of those emails. You can opt-out of SMS marketing by replying "STOP" as described in Section 6. Please note that even if you opt-out of marketing communications, we may still send you non-promotional communications, such as those about your account or orders.
• Access and Correction (Australia): If you are in Australia, you may have the right to access the personal information we hold about you and to request that we correct any errors in that information. Please contact us if you wish to exercise these rights.

8. Data Security

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

9. Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. This includes retaining information necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

10. Children's Privacy

Our Site and services are not intended for children under the age of 13 (or a higher age threshold as required by applicable law). We do not knowingly collect personal information from children under this age. If we become aware that we have inadvertently collected personal information from a child under the relevant age threshold without parental consent, we will take steps to delete such information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

12. Contact Us

If you have questions or comments about this Privacy Policy, please contact us at:

e: info@umelabel.co

Shop 9

23 Jonson Street, Byron Bay 2481 NSW Australia