Driven by adventurous living and effortless style.

UME is a Byron Bay based fashion studio with it's founder possessing a background in high fashion and immersed in photography, punk rock, travel, alt' sport and contemporary culture.

This shapes our approach - attention to design and detail ensuring products of the best fit, design, construction and materials with signature pieces, prints and silhouettes in order to not only flatter the wearer but provide a sense of pride and uniqueness not found in status quo brands.

 VISIT ONLINE STORE

QUIETLY EDGY, REFINED DESIGN:

We believe in the power of minimalism, true style and refinement with hints of our alternative edge.

Our aesthetic is a study in restraint, defined by clean lines, flattering form, considered details combining every element to create an overall effect of luxe style that compliments with a bit of subtle punk.


CONSCIOUS MATERIALS:

The planet is our primary stakeholder.

We are committed to using recycled, organic, and innovative low-impact fabrics.

We are transparent about our material choices and will always continue our pursuit of better, more sustainable solutions.

Based in Byron Bay, Australia but you'll find us on the beaches and cool places all around the globe and working towards our goal where we can establish and fund a network of refuges—protected spaces for both humans in need of shelter and animals displaced by a changing world.

.

UME BYRON BAY BOUTIQUE
23 Jonson Street Arcade, Byron Bay